When you see an ad for Pizza Hut like the on pictured above online or in your local newspaper, do you know who’s paying for it?
When you stop in your local Pizza Hut restaurant to take advantage of an advertised deal, do you know who’s benefiting from your patronage?
Your Neighbor. The Franchise Business Owner.
Did you know that?
You may not have known that the franchise businesses in your city, town, or suburb are owned and operated by people who have risked a lot of their own money to be in business. And, they employ people that you may know.
I’m not telling you this because I want you to feel sorry for them…not at all. I just want you to be aware of that fact.
The Buy Local Marketing Movement
I just did a search of “buy local” on Google. I checked out one website that came up in my search, www.buylocaltwincities.com
The Minneapolis-St. Paul website’s slogan:
“Your source for everything local & independent in the Twin Cities“
The word that sticks out to me is “Independent.”
Nothing against independent business owners…heck, some of them eventually convert their businesses to franchises.
A search of the buylocaltwincities.com business directory listed no franchises. None. Not a one.
I guess when they say, “Independent” they mean business. Just not franchise businesses. Locally owned-franchise businesses, I would like to gently point out. By independent people. Not corporations like Wal Mart.
For some strange reason, whenever a community decides to put some dollars behind a “Buy Local” marketing drive, local franchise business owners are usually ignored.
But, I don’t think that it’s on purpose. It’s because the franchise industry does a poor job in promoting the franchise business model-as being a local business model.
Do you get what I’m saying?
And, while I don’t expect entire local populations to know that the business down the street (the one with the very corporate-sounding name) is locally owned and operated, I do expect local government officials to know. But, even they don’t, sometimes.
My industry-the franchise industry, needs to do a much better job in branding franchise businesses as local businesses.
Buy Local. Buy From Your Local Franchisee.
How’s that for a slogan?
Buy From Your Locally Owned And Locally Operated Franchise Business
Your Neighbors May Own The Franchise Down The Street. Give Them The Business.
Local Franchise Owners Are Your Neighbors. Be Neighborly.
When you need 500 brochures for your event, go to your friendly franchise print shop.
Is your office furniture starting to look a bit raggedy? Call your local Color Glo franchisee.
When you need your computer systems upgraded, give your local franchisee a shot at your business.
If your stuff is ready for the junk-pile, have JunkAway haul it…away.
Are your store windows dirty? Have them cleaned the right way.
Need a few dozen donuts for a function? Get them around the corner at a DD.
Do you need a one-of-a-kind gift to give? This company probably has an owner in your area.
Does your sales team need some new ideas? You better hope that one of these is close by.
Need your company cars detailed? Franchisees of this company do great work.
Franchise business owners in your area need your support. They want your business.
If you buy from them, you are buying local.
And, that’s a good thing .